Friday, February 09, 2007

Missional - Web 2.0 and the Power of Video and Telling Stories Better

2 posts today came crashing together for me on other blogs.

Seth Godin's here.


This one: Web 2.0 - Only for the spiritually mature?

You see most people don't understand Web 2.0. It's a concept that is sort of "out there" yet it's a becoming a huge part of our world.

People like Chris Andersen have spent entire books trying to explain it.

But it's still hard to understand.

Then along comes this video:

In 4 minutes you get a picture and idea of exactly what Web 2.0 is.

But how does this relate to being missional?

First the church needs to learn to communicate in this new "language."

But more importantly - the church needs to learn to tell its stories in this new language.

For years it was the great hymn writers whose sole responsibility it was to paint beautiful word pictures that conveyed spiritual and Biblical truth in 5 min or less. It was and is an art to do that. It takes labor and much energy. But who will be the modern hymn writers?

It will be those who can tell the stories of the Bible and Kingdom in such a way that those around them can understand and apply them.

We need Godly folks talented at communicating in the language of Web 2.0 to step up and be released to tell the stories.

We need them released into the world to spread the message of the Gospel. It's not enough enough that we agree that we need this, we must as leaders in the church step up and identify those gifted and talented in this area and empower them and release them unto the task. Let's use Web 2.0 to build the Kingdom.

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andre said...

Thanks for the post. However, I say this respectfully - web 2.0 isn't a language, it can be viewed as a set of enabling technologies that result in a participatory model of interaction. It's powerful but so's the phone.

People communicate or not, not primarily because of technical limitations but because of selfish tendencies like being more concerned about ourselves than's garden variety sin and it's been around a while and won't be solved by web 2.0.

I do agree that we can use web 2.0 to create new models for presenting the real answer - which is the gospel.

Barry said...

There is an incipient problem with web based interaction. You can say things one way and people take it another. I got a note from a friend who thought you were being a jerk towards Missional Jerry. I don't think so. But what I hope was good will and graciousness did not translate well. "Language" or " participatory model of interaction" aside the point is that Jerry is an Evangelist in the religious sense but he is also a little "e" evangelist of the potential of the internet. Something Jerry never mentions is that he is a top marketing professional who handles some very well known International corporations. He is actively pushing the envelope in web based human interaction. But his work for major corporations is only an end to the means so that he can afford to spend most of his time, money, and efforts to serve the body of Christ. I suspect you know something so give some thought to how we further the work of the Holy Spirit by using the tools available for the great commission.
Best wishes,
Barry O'Connell

Webb Kline said...

I'm a lo-tech kind of guy, but I was introduced to this blogging game a few months ago and already it has produced manifold blessings--putting me in contact with others with whom I can network in my own missions aspirations; the hyper-link thing is wonderful in its ability to expand the information sources in my presentations; some folks have even taken the initiative to get off their duffs and go on mission trips, they say, because of my encouragement; and I have gained information and contacts helpful to me far beyond anything I've ever been able to do.

Like the cell phone, it has helped me to do so much more than I'd ever been able to do without them.

THe church who doesn't take advantage of this technology and is still hanging on to the old standbys is operating at a fraction of the efficiency that it could be, thus grossly limiting its potential to spread the Good News of Jesus.

More concerned with myself than others? Garden variety sin? Surely you jest, my friend. ;)

Duncan McFadzean said...


Good to see the post today. I'm learning more tools all the time - our student group has a massive facebook network going to keep in touch during the week and also we have a google discussion group going to share ideas about how we move forward from here as a bunch of Jesus followers serving students.

I've not watched the video yet but I liked the challenge to church to use the tools. As the first commenter said, it is a tool, but I'd also say that it is also a language we need to learn - we need to learn to speak in photos, in videos, we need to learn that people spending time on facebook etc is not always a bad thing.

I also use Librarything as a social network site, as a music social network site and some others. This is actually community of some sort, as we all know from sharing in each others lifes through blogs.

So MJ, keep up the good work and keep spreading the message that we can be more effective and relevant by using these tools and speaking in the right language. We don't change the underlying message, but we radically rip up the way we share it.