I ran across this article today in Ad Age.
I think it’s fascinating that marketers around the world are figuring out that the story is the most important thing.
Abbey quotes Pete Blackshaw saying: “it proves that a sincere story trumps even the flashiest packaged video.” An authentic vlog is more powerful then the flashiest packaged video.
I think we in the church are usually more worried about our packaging and not so worried about our story. We have the greatest story and yet we relegate it to second class status and push it aside.
So how well do you know your story? Do you tell it and live it in a way that is educing? Does your story draw out from others the desire to know God more?
Are we more worried about the “flash”?
missional, missional church, Missional Living, Ad Age, Leadership
Wednesday, October 11, 2006
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1 comment:
thanks for this thought provoking post- just browsed by and discovered your blog...I think that telling our stories along wioth the points of struggle/ questioning is essential- along with the willingness to listen to the stories of others. Too often we don't let people unfold their story before jumping in to comment-Constructive dialogue requires not only that we know and tell our story but that we see it and the stories of others in the light of Gods story-
I belong to a story telling group- often we tell and listen to real life stories!
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