Thursday, December 21, 2006

Missional Cluetrain

Ive been reading the book "The Cluetrain Manifesto" for the last 6 months.

The world is a changing - and we as missional leaders must understand that.

Take the time to read Cluetrain Manifesto the link is free and knowledge is priceless.

Subsititute church for business and you'll see what I mean.

Here's a sample:

Remember think church!

"Inside Fort Business

Somewhere along the line, we confused going to work with building a fort.

Strip away the financial jibber-jabber and the management corpo-speak, and here’s our fundamental image of business:

* It’s in an imposing office building that towers over the landscape.
* Inside is everything we need.
* And that’s good because the outside is dangerous. We are under siege by our competitors, and even by our partners and customers. Thank God for the thick, high walls!
* The king rules. If we have a wise king, we prosper.
* The king has a court. The dukes, viscounts, and other subluminaries each receive their authority from the king. (The king even countenances an official fool. Within limits.)
* We each have our role, our place. If we each do the job assigned to us by the king’s minions, our fort will beat all those other stinking forts.
* And then we will have succeeded -- or, thinking it’s the same thing, we will say we have "won." We get to dance a stupid jig while chanting "Number one! Number one!" "

See what I mean?


, , , ,

Add to TechnoratiAdd to Del.icio.usAdd to FurlAdd to Yahoo My Web 2.0Add to RedditAdd to DiggAdd to SpurlAdd to WistsAdd to SimpyAdd to NewsvineAdd to BlinklistAdd to FarkAdd to Blogmarks

1 comment:

Mofast said...

Somewhere along the line our paradigms for what church looks like and acts like became very limited and unlike stuff you see in scripture (in those spots where God's people are acting as they should).

I think one way or another the fortress/come and consume model of church will fall away. This will happen either because church is deemed irrelevant, or because of a new way of thinking, or both.

The thing that bothers me is how ingrained the fortress church is in my own thinking. It slips in unnoticed and hangs out when I'm not paying attention.